This webinar presentation introduces participants to User Experience (UX) design, a mix of user-centred design, usability, and user friendliness. UX design can be applied to any organization, service, and product where people interact with. UX design represents the mix of desirability, usability, utility, and brand experience. When applied to libraries, UX design relates to the feelings and perceptions our users have when they engage with the physical and virtual touchpoints of the library. This presentation will discuss UX basics, as it relates to web site design, library space design, signage and wayfinding, and elements of excellent public service. Lastly, the presenter will discuss various UX research techniques that you can use to study your library users.
Mark Aaron Polger is an academic librarian and information literacy instructor who has been working in libraries since 1988. He received his MLIS degree in 2000 from the University of Western Ontario (London, Ontario, Canada) and has worked as a librarian in public, hospital, and academic libraries. Currently, he is the Coordinator of Library Outreach at the College of Staten Island, City University of New York (CUNY). He has been deeply engaged in working in various library signage activities since 2012. He has written about library signage audits in journals and other publications and has presented nationally at library conferences.
In September, 2021, he published Library Signage and Wayfinding Design: Communicating Effectively with Your User (ALA editions). He is also an accidental library marketer, as most of his professional experience as a librarian involves the marketing of library services and resources. His research interests include library marketing, outreach, and UX (user experience) design. Currently, he is the Founder and Editor-in-Chief of the open-access, peer reviewed journal Marketing Libraries Journal, which was launched in Fall 2017.
Code of Conduct
For questions, please email Eliscia Cirrone, firstname.lastname@example.org.
Professional Development Hours: 1.5 (.15 CEUs)
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4. If you have any questions regarding this program or registration and program access, please contact Eliscia Cirrone, firstname.lastname@example.org