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Library Marketing Plan 101: A Step by Step Approach

  • April 19, 2023
  • 11:00 AM - 12:30 PM
  • Zoom


Registration is closed

This webinar presentation introduces the necessary steps in developing a library marketing plan, one of the important components of a library’s strategic plan. A library marketing plan can be created for the overall marketing and communication activities for your library, or can be developed to plan specific events, services, or resources. The presenter will describe the components of a marketing plan; the 4P’s (promotion, price, place, and product- translated to library services), brand statement, mission/vision, target audience/target market, positioning, tangible goals, branding elements, communication tools, ROI (return on investment), and evaluation tools.


Mark Aaron Polger is an academic librarian and information literacy instructor who has been working in libraries since 1988. He received his MLIS degree in 2000 from the University of Western Ontario (London, Ontario, Canada) and has worked as a librarian in public, hospital, and academic libraries. Currently, he is the Coordinator of Library Outreach at the College of Staten Island, City University of New York (CUNY). He has been deeply engaged in working in various library signage activities since 2012. He has written about library signage audits in journals and other publications and has presented nationally at library conferences.

In September, 2021, he published Library Signage and Wayfinding Design: Communicating Effectively with Your User (ALA editions). He is also an accidental library marketer, as most of his professional experience as a librarian involves the marketing of library services and resources. His research interests include library marketing, outreach, and UX (user experience) design. Currently, he is the Founder and Editor-in-Chief of the open-access, peer reviewed journal Marketing Libraries Journal, which was launched in Fall 2017.


Code of Conduct

For questions, please email Eliscia Cirrone,

Professional Development Hours: 1.5 (.15 CEUs)


1. If you do not receive a confirmation email after registering, please contact Eliscia Cirrone, to check your registration.  

2. You will need both a LILRC and a Zoom account. You will need to sign into your zoom account prior to accessing the meeting.  LILRC account is for registration & your Zoom account is to access the program.  

3. If you do not have a Zoom account we recommend creating one ahead of the program.

4.  If you have any questions regarding this program or registration and program access, please contact Eliscia Cirrone,

Long Island Library Resources Council
627 N. Sunrise Service Road
Bellport NY, 11713
Phone: (631) 675-1570

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