Bridging the Long Island Library Community

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Reach Your Patrons: Creating a Coordinated Library Marketing Plan

  • December 10, 2020
  • 10:00 AM - 11:30 AM
  • Zoom Meeting


  • Any staff member of a LILRC Institutional Member or a LILRC Retired Member
  • For staff and members of any other councils.


Now more than ever it is vital that your patrons know the services and resources available with their library card. A coordinated marketing plan can provide the structure and direction needed to best get your message out to the public.

This presentation will cover how to integrate basic marketing methods available to libraries, including mail, print, local newspapers, email and social media, as well as non-traditional means, to enhance your message to your community. Hear suggestions on how to create a marketing culture in your library and practices you can implement to improve your communication with your patrons.

Presented by Tony Iovino, Assistant Director, Oceanside Library

Code of Conduct

For questions, please email Erin Hunter,

Professional Development Hours: 1.5 (.1.5 CEUs)

FOR OUR PARTICIPANTS - We have implemented a two step verification process for security purposes and to maintain accurate attendance records.  You will need both a LILRC and a Zoom account. 

If you do not already have a LILRC account you will be prompted to create one (if you have forgotten your password, and need help resetting it you can email Eliscia at   

If you do not already have a zoom account you will be prompted to do so upon logging into the meeting.  If this is the first time you are using Zoom, after you have created an account, you can join the meeting by entering the Meeting ID/ Password provided to you in the confirmation email.  You can access all subsequent Zoom meetings by clicking the meeting link in the confirmation email.

Long Island Library Resources Council
627 N. Sunrise Service Road
Bellport NY, 11713
Phone: (631) 675-1570

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