You know that your library is vital to your community, but how do you communicate its importance to elected officials, community leaders, funders, and other key stakeholders? How can you talk about what your library does using their language? Alan Fishel and Jillian Wentworth, co-authors of Proving Your Library’s Value: Persuasive, Organized and Memorable Messaging
, will discuss how to use The E’s of Libraries – Education, Employment, Entrepreneurship, Empowerment, and Engagement – to demonstrate why your library is essential. Discover how to craft custom messages designed to win over elected officials and funders, and learn how to use The E’s of Libraries and its free customizable resources.
is a partner at the law firm of Arent Fox and leads the firm’s Communications & Technology group. He has represented ALA on many matters, including at the Federal Communications Commission regarding the proceeding under which the FCC increased the size of the E-rate fund by more than $1 billion annually. Alan also serves on the United for Libraries board, and he is the chair of The E’s of Libraries® Task Force. In addition, Alan frequently provides training on a variety of topics, including how to improve advocacy and negotiation skills.
is the Manager of Marketing & Membership for United for Libraries, a division of the American Library Association. She earned a master's degree in library and information science from Drexel University and a bachelor's degree in English from Hollins University. Jillian has also worked as a librarian, editor, and journalist.
Code of Conduct
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Professional Development Hours: 1.5 (.15 CEUs)
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