Libraries are no longer the only places to get information. We now compete with Google, Amazon, Wikipedia, YouTube, Facebook, and Netflix. We no longer have the monopoly on information access. We need to be proactive and demonstrate our value! In this 90-minute talk, Mark Aaron Polger will discuss how his professional path led him to library marketing. He will illustrate what true marketing is, why it’s not a bad word, and why librarians need to embrace it as part of their jobs. He will discuss the differences between the terms marketing, promotion, public relations, outreach, advertising, and advocacy. “True” marketing is not creating a flyer, brochure, or posting on Social Media. He will give the steps to develop an affordable Library Marketing Campaign, and provide examples from the corporate world. In addition, Mark will discuss the components of a library marketing plan and discuss what many librarians neglect; market research and segmenting your users. He will briefly talk about his latest book,Library Marketing Basics
(see Information Today's book review
), published in March 2019 by Rowman and Littlefield Publishers and his current book project, which is on Library Signage and Wayfinding.
Presenter: Mark Aaron Polger is Assistant Professor & Coordinator of Outreach at the College of Staten Island, CUNY. Originally from Montreal, Canada, Polger holds a BA in Sociology from Concordia University, an MLIS from the University of Western Ontario, an MA in Sociology from University of Waterloo, and a Bachelor of Adult Education from Brock University. He is currently a fourth year Ph.D. student in the Curriculum, Instruction, and the Science of Learning (CISL) Program at the University at Buffalo, State University of New York (SUNY). Polger moved to the United States in 2008.
A certificate for 2 Professional Development Hours (.2 CEU's) will be emailed after the workshop.